McCain Buys 3 Seconds of Air Time on Food Network

October 29, 2008

Pittsburgh, Pennsylvania – The campaign of Arizona Senator John McCain announced today that it had purchased three seconds of air time on the Food Network, during which time it will air an ad for the senator’s campaign. Mr. McCain’s campaign hopes to counter Barack Obama’s thirty minute ad which aired Wednesday night on several networks simultaneously. McCain’s three-second ad will air at 1 AM EST on Friday night.

The short length and less than ideal time slot were all the McCain campaign could afford, according to chief strategist Steve Schmidt. “We’re a bit strapped right now, it’s true,” said Schmidt. “But you know what? We’re going to make the most out of these three seconds. It’s going to feel like almost five seconds, with all the stuff we’re packing in there.”

Schmidt refused to reveal many details about the ad, but did say it will most likely feature Senator McCain holding a sign rather than reading any text aloud, as there would probably not be enough time for any ideas to be expressed verbally. “We are going to show the American people that John McCain is the smart choice in this election,” Schmidt said. “That he has the experience, the know-how and the courage to lead this nation. And that Barack Obama does not have the necessary experience. We’re going to say all that in three seconds, and we’re going to do it without fancy video editing or cinematography. All we need are some magic markers, some construction paper, and some great ideas for this nation.”

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